Hi, I'm Amanda, and I help leaders navigate the complexities of the AI era by integrating strategy and soul.

Like many, I’ve had a winding life and career path.

But looking back, it’s clear how all the threads weave together to form the unique lens through which I see leadership, growth, and thriving in today's world.

• My background is in B2B growth marketing and technology, leading cross-functional teams, driving results, and more recently diving deep into AI.
• I’ve lived and worked across continents, visiting over 60 countries and living in the US, UK, France and Hong Kong.
• I’ve experienced firsthand the demands, the rapid pace of change, and the strategic thinking required to succeed.

These experiences built my analytical muscles and gave me a deep understanding of the external pressures leaders face and the mechanisms of business growth.

I also experienced entrepreneurial growth through Wellpreneur. During my time launching and growing this business, I hosted a podcast and published a book called Wellpreneur, which has sold over 14,000 copies.

This journey connected me with the world of entrepreneurship and the importance of wellbeing and personal growth, in addition to business skills. It was here that I truly began to see the power of aligning outer actions with inner values.

The consistent thread throughout my life has been a lifelong curiosity and a profound connection to the natural world.

My passion for nature with its cyclical wisdom and ability to ground us, isn't just a personal interest; it's a fundamental part of my perspective on sustainable growth, authentic leadership, and finding clarity amidst complexity. I believe that many of the principles needed to thrive in our rapidly changing world can be found by observing the natural systems around us and connecting with our own inner compass.

Today my work is a bridge between strategic external action and the clarity, resilience, and purpose found within.

I understand the demands, complexity (and, honestly, the weirdness) of the AI era, and I deeply appreciate the human need for meaning and connection – something I find is profoundly supported by connecting with nature and our inner wisdom.

I explore frameworks and share insights on navigating complexity, building authentic resilience, cultivating integrated leadership, and driving responsible growth.

My mission is to help leaders and high-achievers find their clear path forward, integrate their professional ambitions with their personal values, and thrive effectively, sustainably, and purposefully in this AI-forward world.

Thank you for visiting and learning about my journey. Have a look around – I hope you find something here that sparks a thought or resonates with your own journey.