Hi, I'm Amanda Cook.

I'm an author, entrepreneur & alchemist.

I help entrepreneurs, business owners & executives answer the question "What's next?" so that they can create the next phase of life & work with meaning, impact & magic.

That's me in a few words. If you want to learn more, read on...

"What you seek, is seeking you." -Rumi

I believe that if you're curious about something, there's a good reason. 

Following the threads of your curiosity leads you to your best life & work.

Here are some stepping stones along my path:

  • I'm the founder of Wellpreneur, where we've helped thousands of health coaches, nutritional therapists, yoga teachers, personal trainers, acupuncturists, herbalists and other holistic practitioners grow their wellness businesses using online marketing.
  • I’m the author of the bestselling book Wellpreneur, its companion, The Wellpreneur Planner.
  • I used to believe I could find success (read: happiness) by setting impossibly high standards for myself, working hard, and becoming "well rounded." I got a Bachelor's degree in Computer Science from Dartmouth College, and started working as a technical consultant in a software startup. 
  • For 12 years, I worked in the tech industry, ultimately managing partnerships across Europe and Africa, and generating over $1M per year in sales. I worked and lived in the US, UK and France.
  • I clearly remember the moment I looked at the people 10 years ahead of me in my career and thought - wow, I really don't want that life. It was like a light switch. Suddenly, I knew I had to find another way. And I had absolutely no idea what the other way was.
  • I've travelled to 58 countries and spoken on 6 continents (I'm waiting for an opportunity to speak on Antarctica!)
  • My husband and I spent 10 weeks travelling overland from Hong Kong to London, by train -- in the middle of winter! You can read about our journey here.
  • I’m a health coach and herbalist. I’ve studied reiki and traditional Thai herbal medicine. I use EFT tapping and tarot cards, daily. I ferment sauerkraut and forage for local weeds to make into plant medicines. 

I wholeheartedly believe that holistic wellness will change the world. In my work, I weave both the alchemy (rituals, remedies, ancestors, plants) and action (business skills, marketing, tech) into a recipe for meaningful work and personal freedom.